beaut. is all about self love

Enhancing your natural beauty, that's what we're all about.

the beginning

Carol Belleville, founder and CEO of beaut.beatucyo is passionate about building communities and fostering a sense of belonging. With her wanderlust spirit, Carol left the midwest to find her true home and ended up in Nashville, Tennessee.

With 14+ years of knowledge and experience in the industry, Carol found the missing puzzle piece of the beauty industry that put us on the map: teeth whitening. Beaut. was launched in 2018 in a time when self-care has never been more important (physically, emotionally and mentally).

the evolution

Carol grew tired of the not so ever changing beauty industry, an industry that rather change your beauty to fit a norm. Instead, Carol has since gone on to diversify the brand into self care products that are designed to enhance your natural beauty.

✹ skin care
✹ smile care
✹ self care

the brand

Our mission is to challenge the beauty industry's emphasis on conformity and unrealistic beauty standards.

We believe that everyone has their own unique beauty that should be celebrated and embraced.

beaut. focuses on self-care and developing products that enhance natural beauty, empowering individuals to feel confident in their own skin.

Through our commitment to promoting self-love and individuality, we aim to inspire a positive shift in the beauty industry towards inclusivity and authenticity.

Beaut. is female founded, ran and owned.

the present

Through her passion of creating her self care brand, she thrives on building a space where individuals feel not only a part of something but feel truly loved and confident. While embracing challenges in both business and life, Carol's journey is fueled by the belief that challenges are stepping stones to success, and every obstacle is a chance to learn and evolve.

Carol’s vision for the brand is to expand and bring confidence to every woman’s doorstep and through entrepreneurship continue to inspire others to create something that sparks good in the world.


Carol Belleville

Founder + CEO

Olivia Green

Marketing Director

Airica Dimsdale

Wholesale Relations

Molly Johnson